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Transform the profession from “Human Resource” to “Human Capital” with a verifiable impact on organization bottom line.

about us

Created in 2012, HR Metrics is a consulting and advisory firm specializing in sustainable people analytics, global HR standards, professional competencies, and inclusion strategies. We support organizations in making data-driven decisions to enhance workforce performance and long-term value. Our purpose is to build inclusive cultures, strengthen HR capabilities, and drive social impact through human capital disclosures, DEI standards, and HR competency frameworks.

our services

The quality you expect, the service you deserve!

HR Metrics provides evidence-based data, Analytics framework to align workforce performance with organization’s performance. We are delivery partner of Competitive Solutions Inc “CSI” USA in Pakistan for providing “Result Based KPI Scorecard” to aid leaders in strategic performance planning and management.

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Human Capital Analytics

Human Capital Analytics at HR Metrics empowers organizations to transform workforce data into strategic insights that drive business outcomes. We support companies in building a strong analytics capability by helping them systematically collect, organize, and analyze their human capital data. Using two integrated frameworks— Human Capital Analytics Consultancy, Human Capital Disclosure and ISO 30414 Auditor Certification— we guide organizations in measuring what truly matters: the capabilities of their HR teams, the impact of their people strategies, and the value their workforce creates over time.

Diversity Hub

At HR Metrics, we believe Diversity, Equity, and Inclusion is not just a practice, it’s a principle embedded in the way we work, advise, and grow. DEI ensures that individuals from all backgrounds have fair access to opportunities, feel valued, and can contribute meaningfully to the workplace. To promote this vision, we established the Diversity Hub, a knowledge and resource center designed to guide organizations in applying global best practices in DEI. Through this platform, we run key initiatives such as the DEI Certification Program, the Women Leaders for Board Directory, and the GDEIB Awards, all aimed at building inclusive, equitable, and high-impact workplaces.

Gallery

Zahid Mubarik SHRM-SCP, SPHRi, GPHR
CEO HR Metrics
President SHRM Forum Pakistan
Member ISO HR Standards Technical Committee 260
Former Member Pakistan Stock Exchange Task Force on ESG

Zahid Mubarik is an internationally acclaimed visionary thinker, writer, speaker, thought leader and influencer on human capital analytics, diversity and inclusion. He is the SHRM Partner Pakistan and founding member of ISO Geneva Technical Committee 260 for developing HR global Standards. He actively took part in ISO in-person meetings for developing global HR Standards, organized by American National Standards Institute (Washington DC), British Standards Institute (London), Standards Australia (Melbourne), The Royal Netherlands Standardization Institute (Rotterdam), Association Française de Normalisation (Paris), Singapore Standards Council (Singapore), The National Standardization Agency of Indonesia (Bali) and UNI-Ente Nazionale Italiano di Unificazione (Milan), Canada Standards (Montreal) and Japan Standards (Tokyo).

Zahid served as Global Chair of ISO Working Group on HR Metrics Standards. During his leadership, ISO published two global HR standards including ISO 30410: Impact of Hire and ISO 30411: Quality of Hire. He also served as member of Working Group developing ISO 30414: Guidelines for Internal and External Human Capital Reporting. He facilitated certification of 950+ consultants and practitioners worldwide on ISO 30414 with a heavy concentration in Tokyo Japan. He collaborated with HC Produce Inc Tokyo in certification of 2 companies in Japan on ISO 30414. Zahid has the honour of being a distinguished speaker in international conferences and seminars on human capital analytics at Las Vegas, Beijing, Moscow, Baku, Hanoi, Dubai and Abu Dhabi. His analytical papers and expert talks have been featured by national and international media including CNBC, DAWN, Business Recorder, Business Plus TV, Gulf Economist and Microfinance Gateway World Bank Washington.

Faculty Members

Dr. Sitwat Hussain

CEO OptivizeHR

Dr Sitwat Hussain is a diversified and senior HR practitioner,having worked for both local conglomerates as well as blue chip multinational companies, within and outside Pakistan. He currently works for Habib Bank AG Zurich as their Group Head of Human Resources,with the responsibilities spanning 10 countries across four continents globally. His 30 years plus experience has taken him across six different industries, including Banking, Phharmaceutical, Engineering and Insurance sectors.

Dr Sitwat’s span of responsibilty, during these tenures, has taken him across more than 25 countries while working in different HR leadership capacities. With a double Majors in business administration in the fields of both HR and Marketing, he is also an HR certified practitioner, trainer and instructor for both the society of Human Resources Management (US) as well as for the Human Resources Certification Institute(US).

He has also been a member of the Human Resource Committee for the Board, at LUMS since the last 8 years. In the early part of his career, he was also assosiated with Armed Forces,in the Medical corps,having served in both Pakistan Army as well as the Pakistan Navy.

Dr. Jawad Syed (PhD, Academic Fellow CIPD)

Professor at LUMS
Co-Chair of Gender, Race and Diversity in Organizations SIG
European Academy of Management (EURAM)

Jawad Syed, PhD, FCPHR, is Professor of Leadership and Organizational Behavior at the Suleman Dawood School of Business (AACSB accredited), Lahore University of Management Sciences (LUMS) since 2016. He is also a visiting professor at NUCB Business School, Nagoya, Japan since 2020. Previously, he worked at the University of Kent as a Reader during 2007-14 and University of Huddersfield as a Professor during 2014-16. His research and teaching interests include diversity management, human resource management, leadership, strategy, and business ethics.

Professor Syed obtained his PhD in Business from Macquarie University (2008) and completed a Postgraduate Certificate in Higher Education at the University of Kent (2008). Prior to that, he received Master’s of International Business from the Western Sydney University (2001). He has also attended Institute for Management and Leadership in Education (MLE) at the Harvard University Graduate School of Education (2017), and Global Colloquium for Participant Centered Learning (2019) at Harvard Business School (HBS). He has also attended Directors Training Program (DTP) at LUMS (2022) which is endorsed by the Securities and Exchange Commission of Pakistan (SECP). Read More

Dr. Faiza Ali (PhD)

Associate Professor at LUMS
Chairwoman of Gender, Race and Diversity in Organizations SIG
European Academy of Management (EURAM)

Faiza Ali, PhD, is an Associate Professor at the Suleman Dawood School of Business (AACSB accredited), Lahore University of Management Sciences (LUMS) since 2016. She is also serving as the Associate Dean of Research and Scholarship at the same school since 2022.

Dr Ali obtained her PhD in Management from Macquarie University, Australia in 2013. Prior to joining LUMS, she worked at Liverpool John Moores University (2015-16), UK as a senior lecturer in Business Management, and at the University of Kent (2011-15), UK as a lecturer in organizational behavior.

Dr Ali is a Fellow of Higher Education Academy (UK) and Academic Member of Chartered Institute of Personnel and Development (CIPD), UK. Her research interests include diversity management, gender equality and cross-cultural management. Her research has been published in several high-quality journals, such as Journal of Business Ethics, Asia Pacific Journal of Management, Gender, Work and Organization, and International Journal of Human Resource Management. Read More

Dr. Sabrina Pit

Director Work Wiser International, Australia

Dr. Sabrina Pit is the Director of Work Wiser International, and an HR, health, and ageing consultant with a special interest in digital technology and workforce analytics. Sabrina has completed Australian state-wide rural health workforce needs assessments, which supports state-wide workforce solutions. Her aim is to introduce key Human Resources International ISO Standards into organisations to realize long-term growth and sustainable practices.

Sabrina’s intimate knowledge of ISO standards is an asset for organizations seeking to improve their outcomes. She is the Chair of Standards Australia Mirror Board Ageing Societies MB027 and Committee-member of Standards Australia HRM Board MB009. She was honoured as a 2022 Standards Hero for her expertise and service to Standards Australia for the benefit of the Australian community. On international level, Sabrina has been the Australian Head of Delegation for ISO TC314 Ageing Societies since 2018, where she led the development of ISO 25550:2022 Ageing societies — General requirements and guidelines. Read More